CASE STUDY

PART 1- WEBSITE DEVELOPMENT

To keep Admiral’s brand engaging we managed their website creating a sleek modern look. Making the website mobile responsive was important so customers could easily navigate the site on the go. To keep the brand fresh, we updated the banners and products on the site to reflect the campaigns we created throughout the year.

PART 2 -PHOTOGRAPHY

Admiral needed to show off their products in the best way across their website as well as social media channels. To achieve this we booked photography shoots to capture the products in natural settings as well as isolated product shots. These assets were then used across all the creatives we produced for Admiral giving the brand an authentic feel.

PART 3 -PROMOTIONAL VIDEO

Yellow’s video team produced a product promotional video starring Jamie Peacock (Ex England and GB Rugby Captain) to increase the awareness of the brand on YouTube. We also created smaller product focused videos to promote the USP’s of the products.

PART 4 - EMAIL MARKETING

We created product-focused and informative emails for Admiral so their customer base was aware of new products and offers as well as helpful tips to use in their grooming routines. Consistent email marketing helped to increase sales and improve the performance of campaigns.

PART 5 - INFLUENCER &
OUTREACH MARKETING

To increase sales for Admiral as well as brand awareness, we worked with micro bloggers to promote the whole product range, this proved to be a powerful strategy used alongside traditional advertising.

ABOUT ADMIRAL MALE GROOMING

Admiral started as a sportswear brand in 1914 and quickly grew a strong following and reputation. The Admiral name is home to many sub-brands that touch on different styles of sportswear clothing. Admiral then created a range of male grooming products that use 100% British locally sourced ingredients. The team at Yellow worked with Admiral to increase brand awareness for their new grooming range and make people aware of the benefits of every product. We wanted to tell people the story of Admiral and make their products stand out from the crowd of other male grooming brands.